Apothékary is a modern wellness company rooted in Japanese herbal tradition and designed to replace synthetic quick fixes with targeted, plant-based remedies. Founded by Wall Street alum-turned-entrepreneur Shizu Okusa, the brand was born from a personal shift toward balance, ancestral wisdom, and root-cause healing. Apothékary bridges 5,000 years of Japanese herbal medicine with contemporary bioavailability science to create clean, clinically informed tinctures. Rather than one-off supplements, its formulas are designed as a 24-hour ritual system supporting the body from morning to night with intentional, functional blends. The brand sits at the intersection of ritual and results, turning daily wellness into a consistent, structured practice rather than a reactive habit. What sets Apothékary apart is its commitment to both heritage and evidence, pairing centuries of traditional use with emerging clinical research and in-house studies. The result is a category-defining approach to herbal wellness that feels both deeply ancestral and distinctly modern. In this episode, Shizu also discusses: ● ● ● ● ● ● Japanese Longevity Secrets Why Liquid Tinctures Beat Pills With 98% Absorption How TikTok Shop and 15,000 Affiliates Generate $1M a Month Unlock Better Sleep by Taking Supplements on an Empty Stomach The Two-Times Rule for Raising Capital Why They Sell One BlueBurn Every 90 Seconds We hope you enjoy this episode and gain valuable insights into Shizu's journey and the growth of Apothekary. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more. Be sure to check out Apothekary at www.apothekary.com and on Instagram at @apothekary
Apothékary is a modern wellness company rooted in Japanese herbal tradition and designed to
replace synthetic quick fixes with targeted, plant-based remedies. Founded by Wall Street
alum-turned-entrepreneur Shizu Okusa, the brand was born from a personal shift toward
balance, ancestral wisdom, and root-cause healing. Apothékary bridges 5,000 years of
Japanese herbal medicine with contemporary bioavailability science to create clean, clinically
informed tinctures. Rather than one-off supplements, its formulas are designed as a 24-hour
ritual system supporting the body from morning to night with intentional, functional blends. The
brand sits at the intersection of ritual and results, turning daily wellness into a consistent,
structured practice rather than a reactive habit. What sets Apothékary apart is its commitment to
both heritage and evidence, pairing centuries of traditional use with emerging clinical research
and in-house studies. The result is a category-defining approach to herbal wellness that feels
both deeply ancestral and distinctly modern.
In this episode, Shizu also discusses:
We hope you enjoy this episode and gain valuable insights into Shizu's journey and the growth
of Apothekary. Don't forget to subscribe to the Glam & Grow podcast for more in-depth
conversations with the most incredible brands, founders, and more.
Be sure to check out Apothekary at www.apothekary.com and on Instagram at @apothekary
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