With a background in corporate law as well as beauty pageants, Jeff Lee leveraged his unique history and interests to create award-winning desert island beauty products, ie DIBS. DIBS focuses on makeup essentials designed to deliver a flattering finish with no-nonsense application and good-for-you ingredients. In today's episode, Jeff explains how having a legal background allows him to think differently than other brand founders. Jeff also shares: - How he approaches the brand with a great sense of mission - One major advantage of being a DTC brand - His team's approach with communicating with the DIBS community and ensuring customer inclusivity is felt throughout the brand - Tips on lessons he has learned while growing the brand You'll also hear Jeff's plans for future expansion of DIBS.
With a background in corporate law as well as beauty pageants, Jeff Lee leveraged his unique history and interests to create award-winning desert island beauty products, ie DIBS. DIBS focuses on makeup essentials designed to deliver a flattering finish with no-nonsense application and good-for-you ingredients.
In today's episode, Jeff explains how having a legal background allows him to think differently than other brand founders.
Jeff also shares:
You'll also hear Jeff's plans for future expansion of DIBS.
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