The CBD industry has some unique obstacles that other industries do not have to overcome. Prima, a pure and potent plant therapeutics brand for skin, body, and mind, is no exception. Today, Teri Levy, Director of e-Commerce & Digital Marketing at Prima, is giving us insight into their strategy on how they have accomplished success despite the roadblocks. In this episode, Teri discusses: - Prima’s mission behind their brand and the success they’ve seen with addressing stress in many forms - How a consumer can educate themselves on legitimate CBD brands and products - How Prima launched their own app to connect one-to-one with consumers to support their retention strategy - Prima’s marketing plans for the future leveraging email and influencer marketing You’ll also hear about Prima’s best selling products in their categories and get a sneak peek into products on the horizon.
The CBD industry has some unique obstacles that other industries do not have to overcome. Prima, a pure and potent plant therapeutics brand for skin, body, and mind, is no exception.
Today, Teri Levy, Director of e-Commerce & Digital Marketing at Prima, is giving us insight into their strategy on how they have accomplished success despite the roadblocks. In this episode, Teri discusses:
You’ll also hear about Prima’s best selling products in their categories and get a sneak peek into products on the horizon.
This episode is sponsored by Attentive
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This episode is also brought to you by Wavebreak
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